In the current AI fire, Baidu obviously hopes to seek further development in the smart watch market through AI products.

During the busy launch of AI products based on mobile phones and PCS, Baidu is quietly targeting the watch AI market and launching new AI products based on watches.

Tech Planet exclusively learned that Baidu's small Degree recently launched a product called "Watch AI", which is positioned as watch chat AI and AI life assistant.

Note: The chat interface of "Watch AI".

It is reported that the product uses an AI model for information reply and chat, can experience artificial intelligence information dialogue platform on the watch, and can use natural voice to ask and get the information users want, and has launched an iwatch version.

Simply put, users can complete AI chat services such as chat and information consultation through the "Watch AI" APP installed in the watch.

As Internet companies accelerate the application of AI. It is not only launching new products, but also seeking new application scenarios for AI. After all, mobile phones are no longer the only foothold for AI products, wearable watches, large-screen TVS, automotive smart screens, audio, etc., all have space for the development of AI products, and Baidu launched the "watch AI" APP at this time, undoubtedly hoping to preemently occupy the market of AI in watches, on the one hand, to avoid the fierce competition in the smart machine market. You can also get a head start by laying out this blank space first.

According to Counterpoint Research's latest global smartwatch Outsourcing Manufacturing Tracking and report, global smartwatch outsourcing manufacturing shipments increased by 15% year-on-year, accounting for 69% of the total global shipments in the second half of 2022.

In addition, as an important track for smart watches, "children's smart watches" popularity rate is also growing, according to the China Industrial Research Institute "2022-2027 China's children's smart watch industry in-depth research and investment prospects forecast research report", currently China's children aged 5 to 12 years old about 170 million people, the market penetration rate of children's smart watches is about 30%. Among them, the penetration rate of urban children's smart watch market is more than 50%.

The above data reflects the rapid growth of smart watches, especially in the group of children with further growth, which also brings opportunities for watch software. In the current AI fire, Baidu obviously hopes to seek further development in the smart watch market through AI products.

This article is from the wechat public account "Tech Planet" (ID: tech618), 36kr is published with authorization.