People's Daily Beijing, May 20 (reporter Xu Weina) When parents encounter an emergency, they can clearly know the location of their children; When the school gate is congested, children can be found through real-time location sharing; When two children of the same age play together, they can be added as friends by touching...

From the starting point of adding more security to children's safety, many parents are willing to buy phone watches for their children, and smart phone watches are becoming more popular in the millennial generation of children, and the children's smart watch industry has also ushered in rapid development.

According to the China Industrial Research Institute "2022-2027 China children's smart watch industry in-depth research and investment prospects forecast research report", at present, China's children aged 5 to 12 years old about 170 million people, the market penetration rate of children's smart watches is about 30%, basically 1 of 3 children have smart watches; Among them, the penetration rate of urban children's smart watch market is more than 50%.

As a product of a specific market, children's watches do not need too high performance and complex functions, only need to do the most basic positioning tracking, to ensure communication, basically even a qualified product. For parents, the location data of their children is one of the most concerned information.

In the industry, children's products are more difficult to create than adult products, one of the main reasons is that manufacturers need to balance the needs of children and parents: on the one hand, parents need to grasp the dynamics of children at any time to ensure that children can grow up safely and healthily; On the other hand, today's teenagers are more autonomous and need to have their own privacy and activity space.

In this regard, relevant experts said that children's smart phone manufacturers should continue to carry out technology research and development and product innovation through in-depth insight into the needs of users, and deeply dig the industry moat.

Taking children's smartwatch brand Little Genius as an example, the recently launched new Z9 is equipped with an independent positioning GPS chip, a dedicated barometer, a five-weight sensor, as well as 3DSYS upgrade algorithm and low-power WIFI. For example, parents can use the trajectory heat map to know where the child has stayed; The watch can also give alerts when the child is near the water.

In terms of health monitoring, Xiaogenius combined with the dynamic monitoring of the temperature curve of the hospital, through the method of physiological medical research + biological modeling, combined with a large number of users' fever data model information, to improve the accuracy of temperature measurement. In addition, it includes whole-day heart rate monitoring, blood oxygen monitoring, as well as concentration, mood, nap and energy monitoring. In terms of social interaction, Xiao Genius independently developed social applications to encourage children to make friends in the real world and promote the safe and healthy development of children's online social interaction.

It is expected that looking to the future, the children's smart watch industry is expected to continue to maintain a rapid growth trend, and the market size will be further expanded. In terms of technology, the functions of smartwatches will be constantly updated with more functions, such as AI voice assistants, virtual security fences, real-time positioning and other functions, to meet the changing needs of consumers.

But at the same time, some experts remind that behind the prosperity of the market, the phenomenon of miscellaneous functions, induced consumption, invasion of privacy and other phenomena occur, children's smart watch manufacturers should pay attention to further improve the information security of the watch, to avoid children's watches excessive entertainment, regulate the development of the industry, so that children's smart watches return to "children's attributes."

[Responsible Editor: He Ting]