If you go back 10 years ago, the vast majority of people in the matter of buying watches, whether they can afford to buy or not, hope to give priority to some old mechanical watch brands.

Such as Rolex, Omega, Breguet and so on. However, with the development of smart watches, now look at everyone's first choice to buy a watch is no longer just hope that I can have a mechanical watch with a price of tens of thousands or even tens of thousands of yuan, more will consider a more comprehensive smart watch, from the only brand and price theory, is gradually transitioning to the function theory. Why is that?

The mechanical watch has a single function: luxury properties and decorative properties are strong and have good value preservation ability

From a functional point of view, the watch is used to see the time, but we now basically do not need to rely on the watch to master the time, so the current mechanical watch is more of an ornament, just like you buy luxury goods, nothing more than for the "LV" logo.

Of course, the logo itself already has a certain added value, and there is nothing wrong with paying for it to be used by you. After all, everyone's social circle and value theory are not the same, can not be generalized.

Why do young people not love Rolex and choose smart watches

However, I believe that luxury goods always belong to the needs of the minority or the minority just need products, and for the public, after all, it is inseparable from the practical value. When there is a need to buy a watch, 10 years ago we had no choice but to consider mechanical watches, and today with the maturity of smart watch functions, we can put down the obsession to choose smart watches.

Of course, mechanical watches, at least from the recent years, will always have a market, that is, I said luxury attributes and value preservation ability. Compared to smart tables, these are the only two major advantages.

The smart table has rich functions: high practical value and endurance is poor retention ability

Smart watches have become a choice for people today, mainly because it has a strong practical value, and these functions are irreplaceable by other products.

For example, health functions, such as heart rate, breathing, sleep, blood pressure, etc., must be tested by wearing the watch.

Like the sports function, if you want more comprehensive and professional sports data, you must also rely on smart watches to monitor and complete.

It is this practical and unique positioning that leads contemporary young people to be more inclined to smart watches.

Why do young people not love Rolex and choose smart watches

Of course, although the smart watch has been relatively mature, but the smart watch is still not perfect, such as the mechanical watch does not have to consider the battery life problem frequently, and the smart watch battery life is only a week to half a month, which is an additional burden to the wearer. Secondly, the smart watch update iteration is fast, so the value preservation ability is poor, and the 3-year depreciation rate of more than 50% is very common.

Why do young people not love Rolex and choose smart watches

Whether to buy a smart or mechanical watch:

My opinion is that young people prefer smart meters, which are more practical. If the money is not bad, you can buy some classic mechanical watches, on the one hand, as an accessory, you can meet the needs of some occasions, and the other is a good mechanical watch.

Responsible Editor: Jian Jia