How does it conquer parents and occupy children's social circles?

Just based on the first feeling, can you guess the top three brands of smart watch sales in the domestic market?

Apple? Millet? I didn't get the answer right until I saw the data.

Market Research institute Counterpoint Research has just released the second quarter of smart watch shipments report, the domestic market list of brands Huawei, Apple, Xiaomi, OPPO, and even small genius.

To tell the truth, the ranking of each shipment is to break the author's imagination.

Xiaomi unexpectedly only ranked fourth, accounting for only 8% of the domestic market, less than the first Huawei 39% of the fraction. I really did not expect that Huawei has become the first in the field of smart watches.

Apple, needless to say, has been relatively stable. Of course, the most surprising thing is that the small genius has firmly occupied the second place with 21% of the proportion, far more than the third Apple.

If you hadn't seen the source of the data, it would have been hard to believe that little Genius had been keeping such a low profile.

The reason for this cognitive error may be that young people only pay attention to the adult smart watch market, and children's smart watches such as little genius are still more concerned about primary and junior high school children and parents.

In the segmented children's smart watch market, the little genius can be described as a clean ride. In June this year, data from another report by Counterpoint Research showed that China is the world's largest smartwatch market for children, while little genius accounted for 35% of the share, ranking second Huawei only 15%.

Other manufacturers are still competing, and the little genius has already broken out in the children's market. Surprised, the author is also very curious about the little genius in the end if the children's watch to kill, how to conquer parents and children?

High-end and low-end, small genius has become synonymous with children's watches

The school season is coming again, which is also the peak season for children's watches. The author took a look at the sales data of children's watches on the e-commerce platform, and it is not surprising that little geniuses dominate.

Tmall's children's watch selling list, the top three are all young geniuses. It's not a surprise. There were expectations. But the little genius I never thought of is not cheap.

You can see that the highest price of these three products is 1999 yuan, which is not lost to Apple ah, you know that Apple's cheapest watch is more than 2000, if you catch up with the good price even cheaper than the little genius.

Another little genius is priced at 979 yuan, which is also expensive in a group of children's watch peers.

It's just a toy. Why is it so expensive? If you think so, it may be that you do not know enough about children's watches and do not know enough about small geniuses.

Other brands on this hot list include Xiaomi, Huawei and 360, but the most expensive products on their list do not exceed 700 yuan, that is, the cheapest one is in the same competitive sequence with Little Genius.

In a word, the little genius has become synonymous with children's watches, not only dominant in the low-end market, but also almost dominant in the high-end market.